CIM Digital Marketing Program

The course involves a combination of case studies, practical exercises, and group discussions to build practical skills in strategic digital marketing planning and performance management. Breakout sessions and organized feedback activities help everyone get involved and apply important digital frameworks in different areas like planning and evaluation.

By the end of the course, participants will be able to:

• Analyze the digital landscape and understand the impact of evolving technology on customer behavior
• Develop integrated digital marketing strategies aligned with business and customer needs
• Structure effective digital marketing plans that balance channels, budgets and resources
• Apply channel-specific strategies for search, social, content, influencer, affiliate and email marketing
• Measure, evaluate, and optimise digital marketing performance using analytics and data storytelling

This course is designed for mid-level marketing professionals responsible for planning, managing, or integrating digital marketing into broader marketing activity. It is particularly relevant for those seeking to deepen their digital strategic planning capabilities and strengthen their understanding of how digital supports wider business goals. The course is also suitable for those with a good foundation in marketing who want to apply structured and measurable approaches to digital marketing management.

• Digital strategy development
• Integrated marketing planning
• Channel management and optimization
• Digital marketing performance measurement
• Data interpretation and reporting