ISM Endorsed Certificate in Marketing Leadership Practices (CMLP)

This course uses a blend of case studies, group discussions, leadership frameworks, and hands-on simulations to help participants apply concepts in real-world scenarios. Tools like customer journey mapping, strategy grids, self-assessments, and brand audits will be used to help participants acquire and apply the right competencies necessary to thrive in marketing leadership roles.

By the end of the course, participants will be able to:

• Analyze the marketing environment and make informed strategic marketing choices by interpreting trends, risks, opportunities, and market dynamics
• Design and evaluate customer experiences by developing customer personas, customer journey maps, and measuring the effectiveness of CX initiatives
• Build, manage, and measure strong brands by defining brand purpose, positioning, identity, and assessing brand equity and performance
• Develop and manage effective product strategies by designing product concepts and business models, and managing products across their lifecycle
• Identify marketing emerging themes and modern best practices to respond to market challenges and disruptions

The course will be of interest to a wide range of customer service, marketing, PR, communications, sales and operations professionals. It addresses professionals wishing to understand the importance and role of customer experience and to design and implement CX programs and build their competencies in marketing and sales and to develop their skills in such disciplines.

• Environment analysis
• Crafting effective marketing mix
• Developing customer personas and journey maps   
• Developing a brand identity
• Analyzing product strategies
• Launching marketing campaigns
• Storytelling skills