ISM Endorsed Product Management and Marketing (PMM)

The course employs a wide array of templates, group exercises, workshops, and relevant videos to help participants acquire and apply the right competencies to design and promote marketable products.

By the end of the course, participants will be able to:

• Define product management and marketing and conduct preliminary analyses to design and launch market-fit products
• Use the new product development process and product life cycle strategies to create desirable products, services, and great customer interactions
• Develop marketing campaigns using different media vehicles to successfully promote products
• Master and optimize product launches to avoid common launch pitfalls
• Measure product performance and use product optimization techniques to ensure market growth and customer satisfaction

Whether you're a budding product manager, marketing professional, or an entrepreneur looking to launch, manage, and promote a new product, this course offers practical insights, real-world case studies, and hands-on exercises to help you build a strong foundation in these key areas. 

• Product launch
• Product marketing 
• Product positioning   
• Product optimization
• Campaign launches
• Product metrics and tracking
• Product Life Cycle strategies