Leading Through Marketing-Public Relations (MPR)

This course employs diverse interactive training techniques, including plenary discussions, case studies, team exercises, assessments, and questionnaires.

By the end of the course, participants will be able to:

• Gain a comprehensive understanding of the evolution, significance, and key components of Marketing Public Relations (MPR)
• Apply the principles of strategic MPR planning to design and implement a comprehensive MPR strategy
• Equip participants with the skills and techniques to effectively build and manage relationships with the media and key stakeholders
• Integrate content creation, influencer marketing, and digital crisis management strategies to create effective digital and social media campaigns for MPR
• Evaluate the impact of emerging trends, data analytics, sustainability, and globalization on MPR practices and formulate strategies to address future challenges

This course is ideal for marketing professionals, PR practitioners, communications specialists, and anyone looking to advance their expertise in the interconnected fields of marketing and public relations.

• Strategic communication skills
• Media relationship building
• Stakeholder mapping and analysis
• Crisis communication management
• Cross-platform media engagement
• Evaluation and reporting