ISM Endorsed Certified Master Negotiator
Course Methodology
The course uses a blend of interactive techniques, including brief presentations by both the consultant and participants, rehearsed and impromptu role plays, self-assessment questionnaires, relevant videos, and multiple simulation games.
Course Objectives
By the end of the course, participants will be able to:
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Assess their own negotiating strengths and weaknesses, as well as those of the other party, to optimize negotiation outcomes.
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Prepare a holistic negotiation plan that addresses the interests of both parties.
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Master the sales negotiation process to achieve timely, long-lasting, and mutually profitable agreements.
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Apply a range of skills required to conduct successful negotiations.
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Manage concessions effectively to minimize value loss while preserving strong relationships with counterparties.
Target Audience
This course is designed for professionals who are involved in negotiations as part of their role and want to move beyond price-based discussions toward value-driven, win-win agreements. It is suitable for sales, procurement, sourcing, contract management, business development, project management, and commercial professionals, as well as managers who regularly negotiate with internal or external stakeholders.
Target Competencies
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Negotiation diagnosis
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Self-awareness
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Stakeholder analysis
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Negotiation planning
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Value creation
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Tactical execution
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Relationship management
Course Outline
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What Negotiation Is Really About
- The many faces of negotiation
- Negotiation philosophies
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The urge to be a “principled” negotiator
- Persuasion versus negotiation
- Self-assessment: Negotiating Style Profile
- Setting the Stage: Pre-Negotiation Preparation
- Assessing personal strengths and weaknesses
- Developing your emotional intelligence
- Characteristics of principled negotiators
- Five stages of the negotiation process
- Barriers to effective negotiation
- Team negotiation: when to use a team
- Mastering Commercial Negotiation
- Selling versus negotiating
- The 7 milestones of the sales process
- Identifying the different buyer's roles
- The SPIN questioning strategy
- Influencing the customer's choice
- Influencing decision criteria
- The concept of "hard" and "soft" differentiators
- Negotiation Tools for Success
- Creativity and problem solving techniques
- Creativity tools and assessment
- Decision-making techniques
- Effective communication and negotiation
- Conflict management styles
- Concession Management, Tactics and Counter-Measures
- Different levels of negotiation rules
- Preparing “The Envelope of Negotiation”
- Mastering the “Rule of Halves”
- Setting a concession-making timeline
- Sorting negotiable issues and creating alternatives
- The most common negotiating mistakes
- Advanced negotiation tactics
Face to Face Courses
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